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Writer's pictureSonja Passmore

Turning Passion into Purpose-Driven Business Success with Becky Jane Fox

Sonja Passmore and Becky Jane Fox in a radio studio, both smiling and wearing headphones. Becky is seated at a microphone, and Sonja is standing next to her, giving a thumbs-up.

In a recent episode of the Pick a Path Podcast, I had the pleasure of chatting with Becky Jane Fox, an inspiring entrepreneur and mentor who has had a significant impact on my own professional journey. Becky has turned her passion into a purpose-driven, multi-million-dollar business success. Her story is full of practical insights for anyone looking to build a meaningful and sustainable business.


Starting from Scratch: Becky's Story

Becky's entrepreneurial adventure began at the young age of 22. With nothing but a vision and determination, she faced the challenges of starting a business with limited resources. “We were so young and had no idea what we were getting into,” Becky recalled with a laugh. She highlighted the importance of mentorship in fast-tracking success and avoiding common mistakes, sharing how her mentor's guidance was crucial in those early days.


Navigating Health Challenges and Business Pivots

Becky faced a major personal challenge when she was diagnosed with multiple autoimmune conditions. This forced her to shift from physically demanding roles to more intellectual pursuits. “I had to figure out how to use my mind instead of my body to build the businesses,” she said. This shift led her to explore business models that were not only sustainable but also aligned with her personal values and capabilities.


Embracing Sustainable and Ethical Practices

With a Master’s in Sustainable Business, Becky is passionate about running businesses that do good for society and the environment. She champions the concept of B Corps, which are companies certified for their positive impact. “You can be a for-profit business and still have a purpose beyond making money,” Becky explained. She believes that businesses can balance profit with purpose, creating sustainable growth while benefiting society.


Building Resilience and Staying Motivated

For Becky, resilience comes from understanding that setbacks are a natural part of business. She encourages seeing failures as opportunities for growth. “If you’re not facing any setbacks, you’re probably not growing,” Becky advised. She stressed the importance of having a clear sense of purpose to stay motivated during tough times.


Scaling Up: The Importance of Mentorship and Systems

Becky emphasised two key factors in scaling a business: mentorship and systems. While mentors provide invaluable support and guidance, having strong systems in place is essential for sustainable growth. “Scaling isn’t just about making more money; it’s about making things run smoothly,” Becky noted. She highlighted the often-overlooked importance of having robust operational systems.


New Zealand: A Hub for Purpose-Driven Businesses

Becky sees great potential for purpose-driven businesses in New Zealand. The country’s culture and values are well-suited for sustainable and ethical business practices. “There’s a lot of desire here for businesses that make a positive impact,” she observed. Becky encourages local entrepreneurs to leverage this supportive environment to create impactful ventures.


Advice for Aspiring Entrepreneurs

Becky’s main advice for aspiring entrepreneurs is simple: start. She encourages taking that first small step, seeking mentorship, and continuously learning and adapting. “There’s never going to be a perfect time. Just start,” she urged. Becky’s journey shows that with determination, support, and a clear sense of purpose, anyone can turn their passion into a successful business.


To hear more about Becky’s journey and gain further insights, listen to the full podcast episode here.



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